Abstract
Older news users may be especially vulnerable to prior exposure effects, whereby news comes to be seen as more accurate over multiple viewings. I test this in re-analyses of three two-wave, nationally representative surveys in the United States (N = 8,730) in which respondents rated a series of mainstream, hyperpartisan, and false political headlines (139,082 observations). I find that prior exposure effects increase with age—being strongest for those in the oldest cohort (60+)—especially for false news. I discuss implications for the design of media literacy programs and policies regarding targeted political advertising aimed at this group.
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