Abstract
Populism is one of the most popular terms used to describe the activity of Podemos in Spain. However, understanding of this word is based on dictionary definition. In consequence the phenomenon and the activity gain negative character. In this article, the main reference point to the analysis of political strategy of Podemos is the conception of populism created by Ernesto Laclau. It makes possible to show the key components of this activity as a part of the process, which author classified as positive. Concentration on the form of the transmission: aspect of the Internet (e-populism) and image (pop-politics) is necessary to explain the role and meaning of proper tools in realization the aims adopted by creators of Podemos.
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