Abstract
AbstractThis paper is a general overview on how to obtain legacies. It must be remembered that the element of legacy fundraising which involves face‐to‐face techniques is the culmination of a properly organised and researched campaign, and cannot in any circumstances be done without a great deal of other essential preparatory work. Legacies account for nearly a half of all voluntary income in the UK, yet even now very few charities have developed a really effective all round legacy campaign integrated into their overall fundraising strategy. This paper is an attempt to give some insight into this potentially important income stream and is designed to give every fundraiser some helpful ideas, whether working for a large established national charity or a very small, local, recently formed voluntary group.
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