Abstract
In the Just So Stories , Kipling uses tricks from the story-telling tradition (set phrases, asides to the reader, heavy repetition), poetic devices (refrains, rhyme, alliteration), and typographical clues to retain the tone and emphasis that he favored when telling the stories orally. A close investigation of these various strategies reveals how they guide the reader to approximate the original effect, keeping them vital for a young audience.
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