Abstract

Previous research shows that social aspects can affect high level neural processing. Until now it was unclear if social aspects such as hierarchical rank could influence sensory/ perceptual cognitive processes in primary areas. We evaluated the effects of social comparisons with members of a hierarchy using a basic visual task, which is a priori unaffected by social aspects. Initially, in a computerized game we constructed a strong social hierarchy based on the skills on a visual (Numerosity) task, participants performed the task comparing their results with two covertly simulated players, one superior and the other one inferior. Participants were significantly better and faster when they performed the task simultaneously with the high status player. In a follow up experimental procedure we analyzed the time course of the event related potential response. Two time windows were studied, analyzing early perceptual/sensory processes (

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