Abstract
In the early 1980s, the Norwegian Confederation of Sports (NIF) initiated a sports development aid programme known as the Sport for All in Dar es Salaam, Tanzania. One of the objectives of the Sport for All was to strengthen women's participation in sports in Dar es Salaam, an objective much in line with Norwegian domestic sport politics, as well as general aid policies at the time. Through the case of the Sport for All, this paper illuminates what conceptions the Norwegian initiative takers had of Tanzanian women and sport, and how a women emphasis fit the Tanzanian society at the time. The discrepancy between the ideals of recipient orientation and women emphasis is questioned, and it is argued that, in the case of the Sport for All, the NIF acted with a certain naivety. It is suggested that Western liberal ideas that works well in the societies of their origin may generate a cultural clash when meeting in a different milieu.
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