Abstract
The purpose of this empirical study was to determine the extent to which professors in U.S. schools of business teach and/or use nonfinancial ratios for case analysis in their undergraduate business policy course. Of the 71 AACSB-accredited and 52 nonaccredited schools responding, only 52% said that they used nonfinancial ratios in undergraduate business policy. Of the 45.5% who said they did not use nonfinancial ratios, 48.2% said they expected other courses to do it; 14.3% said they did not have the time; and the remainder gave the surprising reason that nonfinancial ratios are “useless.” No differences were found in the treatment of nonfinancial ratios between AACSB-accredited and nonaccredited schools or between different types and sizes of undergraduate business schools.
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