Abstract
Four non-profit organizations were identified as having websites that collected Marketing data. They were interviewed to identify common internal conditions. All four firms demonstrated executive commitment and reported having stable client-base needs over time, but a formal Marketing plan and defined, measurable website-specific goals seemed less important. Regarding website implementation: these firms attempted to gain early consensus, provided resources for training/database management, and considered scalability issues. Having a parent organization to defray costs and being in an uncertain funding environment seemed conducive. Recommendations revolved around focusing on identifying barriers to adoption since potential for improvement is even greater than suspected.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
