Abstract
![][1]</img> Ben Goldacre’s Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients , a decimating critique of the pharmaceutical industry and the system-level problems that support ineffective and unsafe prescribing, is the new Harry Potter.1 Open it on the bus or tube and people will approach you to ask what chapter you’re up to. Scandalous, they say. Scandalous, you agree. Those overhearing your conversation will peek at the title and scribble it discreetly on the back of their ticket. As I write this, Goldacre is narrowly behind JK Rowling on the climb … [1]: /embed/graphic-1.gif
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