Abstract
Abstract: Non-Fungible Tokens (NFTs) have recently attracted a lot of investor interest, with some NFTs achieving selling prices that were previously unthinkable for a non-fungible virtual asset. As with any new and untested investment space, investing in NFTs comes with a number of risks and associated challenges. This paper shows insights on what are NFTs, how do NFTs work and about the sustainability of NFTs. The conclusion of this paper discusses if one should invest in NFTs or not, in addition to its sustainability with respect to environment. Keywords: Non-fungible token (NFT), Blockchain, Scarcity, Marketing, AIDA, Beeple, bitcoin, blockchain, Christie’s, collectibles, copyright, crypto asset, cryptocurrencies, digital art, Ethereum, music business and publishing, online payment systems, property, Second Life, Sotheby’s, synthetic worlds, virtual property, virtual real estate.
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