Abstract
wishes to study the press as a social force or as a reflector of current opinions and cultural trends. There are some things, however, that advertise? ments say more plainly than any news story or editorial ever could. The present study was undertaken primarily with the idea of analyzing the advertisements in certain representative Negro newspapers in order to find out whether or not there is need for further research along that line. It was hoped that incidentally some light would be thrown upon the question of the status of the Negro's culture in the United States.
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