Abstract
One of the most significant trends in the past decades is the growing use of the Internet and communication technologies (ICT). Internet and associated technologies have a major impact on the way organizations conduct business. Internet technologies and e-business provide new opportunities for companies to compete in the global market and play a major role in the world's economy. Despite the significant studies in the field of e-business, it requires more comprehensive analysis in exploring e-business competitiveness and indicators which enable to measure e-business competitive capacities. The paper aims to develop a theoretical framework of e-business competitiveness. After analysis of e- business diversity, conceptual model illustrating the competitiveness of e-commerce as one of the most important activities of e- business is presented. This model includes four different but interrelated levels of analysis: company level, industry level, country level, and global level.
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