News articles and radio PSAs: developing science-based nutrition and physical activity information for consumers

Abstract

Learn how to work with the media to promote science-based health information. Nearly two-thirds of Americans are overweight or obese and over 13 percent of children and adolescents are overweight. According to Secretary of Health and Human Services Tommy Thompson, overweight and obesity are among the most pressing public health issues in the nation today. The public often hears conflicting advice about diet and physical activity, which causes confusion. The Weight-control Information Network (WIN) provides the general public and health professionals with up-to-date, science-based health information on weight control, obesity, physical activity, and related nutritional issues. WIN is part of the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) of the National Institutes of Health (NIH) and the Department of Health and Human Services (DHHS). Science-based information reaches many health professionals, but does not always filter down to consumers. WIN broadens its reach to the general public by creating and placing articles and public service announcements (PSAs) in newspapers and on radio stations. The health messages in newspaper articles and PSAs are based on WIN publications, all of which go through a rigorous scientific review including review for compliance with the Dietary Guidelines for Americans. The resulting messages offer consumers consistent and scientifically accurate information that they can use in their daily lives. Topics of articles include barriers to physical activity, portion control, and management of diabetes through diet and exercise. In 2003, WIN reached over 20,000,000 people through placement of articles in newspapers nationally and over 23,000,000 people through radio PSAs. WIN’s materials are not copyrighted. FUNDING DISCLOSURE: