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Abstract
In the context of the global digitalisation of all spheres of society, the state needs to master new tools for building effective communication with citizens. Social network algorithms and data collection mechanisms significantly impact the formation of information flows for each user, format their views and preferences, and even push them to make certain decisions based on the collected data about a person. Network algorithms initially created for targeted interaction of the content producer or product with the consumer in order to increase profits, today generate new trends in society and provoke various social effects, including negative ones, which carry serious risks for the state. Nevertheless, the state’s full development of digital technologies can provide opportunities for predicting social changes and correcting them and using their features to achieve domestic and foreign policy goals.
Highlights
In the context of the global digitalisation of all spheres of society, the state needs to master new tools for building effective communication with citizens
Social network algorithms and data collection mechanisms significantly impact the formation of information flows for each user, format their views and preferences, and even push them to make certain decisions based on the collected data about a person
Network algorithms initially created for targeted interaction of the content producer or product with the consumer in order to increase profits, today generate new trends in society and provoke various social effects, including negative ones, which carry serious risks for the state
Summary
In the context of the global digitalisation of all spheres of society, the state needs to master new tools for building effective communication with citizens. Network algorithms initially created for targeted interaction of the content producer or product with the consumer in order to increase profits, today generate new trends in society and provoke various social effects, including negative ones, which carry serious risks for the state. Сетевые алгоритмы и механизмы сбора данных создают большие возможности в политической сфере и социальном программировании, поэтому цифровизация политических кампаний сегодня является объективной необходимостью.
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