Abstract

This paper explores the inherent contradiction and conceptual conflict that arises when sacred sites are marketed as secular for the purpose of promoting tourism. The question of conflict is further frustrated within the context of Israel’s contested religious landscape and Israeli policy. Using a Lefebvrian framework, the historical development of the Bahai Gardens in Haifa, Israel, the tourism board’s promotion of the site as Haifa’s primary tourist designation, and the distinct spatial practices that have been used by both constituencies are investigated. Further, the authors posit that the Bahai Gardens are multi-dimensional spaces characterized by two different socio-spatial processes and practices that co-exist—the tourist’s and the pilgrim’s. These practices transform the holy site into a secular shared community asset. The paper concludes with a discussion of the socio-spatial implications of the case and its broader implications concerning the globalization of tourism and the efficacy of developing “layered” Lefebvrian triad to try and avoid conflict.

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