Abstract

In an increasingly globalized world, proficiency in English, particularly in listening skills, is essential for students across various disciplines, including Design and Visual Communication (DKV). This study aims to conduct a comprehensive need analysis to identify specific difficulties and requirements related to English listening skills among DKV students at Universitas Indraprasta PGRI. Utilizing surveys and stratified random sampling, the research gathers detailed data on current proficiency levels, perceived importance, and specific challenges faced by these students. Key findings reveal that while most students possess intermediate proficiency, they face significant difficulties with understanding different accents, fast speech rates, and technical vocabulary. These challenges are compounded by external factors such as background noise and lack of context. The study underscores the importance of tailored educational strategies, including exposure to diverse English accents, varied speech rates, and technical vocabulary specific to the DKV field. Additionally, it highlights the need for interactive and immersive learning experiences to enhance students' listening competencies. The results provide valuable insights for educators to develop effective interventions and support services, ultimately improving the academic and professional prospects of DKV students.

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