Abstract
Health tourism product is one of the most competitive segments of the Montenegro’s total tourist product on the global tourist market. The stated fact is proved by the economic effects generated by health-related tourism organizations since 1949 and tendency to innovate and turn the offer of the majority hotel organizations into hotel products of wellness tourism. However, business outcomes achieved in the period of transition were and are still weaker than expected despite the fact that World Travel and Tourism Council has ranked Montenegro as the top destination up to 2015. In addition to falling apart of ex-Yugoslav federation, significant cause of such a situation is lack of strategic concept in development management, not only on the level of tourist politics providers but also on the level of management of the health-related tourism organization in Montenegro.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
