三多摩地域における植木産業の現状と振興に関する基礎的研究

Abstract

This study grasped conditions of distribution and issues of landscape plants, and examined promotional policies about garden plant industry in santama area. Although distribution volume has decreased significantly since the collapse of the bubble economy, the types of plants being produced have diversified and changes have occurred in the intermediate tiers of distribution channels. And the following points were extracted as issues. 1)difficulty adapting to market needs, 2)easily influenced by economic conditions, 3)adjustments to landscape plant prices based on changes to construction budgets, 4)similarity of product types within the area, 5)declining interest among producers to new initiatives, 6)ambiguous usage requirements for locally-produced products. This study suggested the need of the following promotion policies. 1)strengthen production of short production cycles, compact types, diversification, 2)information sharing between producers and designers, 3) creation of brand for landscape plants, 4)examine new business models, 5) separation of order for cost of building and planting, 6)training and securing successors, 7)clarify usage requirements for locally-produced plants. Over 70% producers felt the need for regional cooperation to promotion of garden plant industry. In particular, indicated a need for producer cooperation in relation to sharing production technique and market information, and improving production in terms of diversity and consistency.