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Abstract
ABSTRACT The intimate host–guest relationship greatly affects guests’ experience, spending, and purchasing. Yet, its presence and manifestation in semi-commercial contexts, such as Peer-to-Peer(P2P) accommodation, remain unstudied and warrant further investigation. By drawing on the theory of emotional solidarity, this study captured such host–guest intimacy. A mixed-method approach was further adopted to re-conceptualise guests’ emotional solidarity with hosts in the context of P2P accommodation and develop a measurement tool accordingly. Study 1 derived three dimensions (emotional closeness, enjoyable socialisation, and service cooperativeness) employing qualitative thematic analysis. In Study 2, after a four-step scale development process, a 19-item scale was developed and validated by surveying 735 guests. This study extends emotional solidarity theory by confirming its existence and prominence in the semi-commercial context, and lays the theoretical foundation for further investigating its role in shaping guests’ behaviors. Moreover, it offers practical implications for P2P accommodation to retain guests and gain competitiveness through relationship marketing.
Published Version
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