Mutual perception of Russian and French managers

Abstract

The purpose of the present exploratory research is to study mutual perceptions of French and Russian managers regarding the management culture of Russia and France, respectively. The present study uses the conceptualization of culture proposed by Schein and cultural dimensions developed by such scholars as Adler, Hall and Hall, Hofstede, Schein, Trompenaars and Hampden-Turner. These cultural dimensions present a framework to study the perception of the host culture by managers regarding a foreign culture. The present research tests asymmetry assumption of mutual perceptions, which suggests that managers on reciprocal transfers differentiate their host and home cultures by means of different cultural dimensions. This exploratory study uses a two-flow sample of French managers working in Russia (the data of Muratbekova-Touron) and Russian managers working in France (current research). It employs a qualitative research method based on in-depth interviews. The results support the hypothesis about the asymmetric nature of mutual perceptions. Russian and French managers working in France and Russia, respectively, do not always use the same cultural dimensions to differentiate their cultures.