Music virality on social platforms: A literature review

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Abstract
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Online social platforms have amplified content virality, including songs that quickly reach millions of users, making music virality a growing research topic in fields such as computing, music, communication, and marketing. Therefore, this article presents a literature review on music virality on social media to understand and summarize existing research on such a topic from a computing perspective. We provide an overview of key dimensions, including temporal evolution, perspectives on virality, links to musical success, data sources, approaches, and methods. Results highlight the central role of platforms such as YouTube and TikTok, the relationship between virality and success, and the use of both quantitative and qualitative approaches. Overall, this work can be a starting point for research focusing on music virality and its complex dynamics, as it emerges as a relevant topic with connections to the areas of social computing, music information retrieval, and marketing.

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