Abstract
Mumpreneurs' experiences of combining motherhood and entrepreneurship: A netnographic study
Highlights
Entrepreneurial studies have highlighted the importance of entrepreneurship (Ferreira et al, 2019; Pinelli et al, 2021) and the need to understand the diversity in ways of working or coping with family and work-life among women entrepreneurs (Meyer & Hamilton, 2020)
The importance placed on personal qualities such as perseverance, hard work, and belief in oneself as advice for new mumpreneurs in this study may be due to the socio-cultural environment in which South African women operate their businesses
Mumpreneurs face similar challenges in certain aspects driven by the context in which they live
Summary
Entrepreneurial studies have highlighted the importance of entrepreneurship (Ferreira et al, 2019; Pinelli et al, 2021) and the need to understand the diversity in ways of working or coping with family and work-life among women entrepreneurs (Meyer & Hamilton, 2020). These women’s perspectives and experiences need to be heard to understand their entrepreneurial realities (Littler, 2017). This paper is structured by first reporting on theoretical perspectives on mumpreneurs’ motivations, challenges, and sources of support because they have been the main research areas in the literature. The findings in relation to the six themes are presented and discussed in the context of existing literature on similar studies from other geographical contexts
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