Abstract
Globalization extends both to the realities it includes and to those it excludes, in the latter case producing them as absences. More specifically, inside globalization there are simultaneous movements of globalization and localization that invite us to speak about glocalization, in which matrix we are not firstly producers, but consumers. The purchase becomes the backbone of society, the quintessential way of apprehending the world.Keywords: lobalization, glocalization, compsuntion, purchase, capitalism.
Highlights
La compra se convierte en el eje vertebrador de la sociedad, en la forma por antonomasia de aprehender el mundo. Globalization extends both to the realities it includes and to those it excludes, in the latter case producing them as absences
Inside globalization there are simultaneous movements of globalization and localization that invite us to speak about glocalization, in which matrix we are not firstly producers, but consumers
The purchase becomes the backbone of society, the quintessential way of apprehending the world
Summary
Globalization extends both to the realities it includes and to those it excludes, in the latter case producing them as absences. La globalización neoliberal es generalmente presentada como una etapa natural, automática, inevitable e irreversible, el último paso (por ahora) del desarrollo, que dejaría por fin atrás la distinción entre el Norte y los Sures, el centro y las periferias.
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