Abstract
ABSTRACTThis article aims at understanding the food choice motives underlying consumer preferences for organic versus local food. A sample of 720 German consumers is employed to investigate self-stated preference for organic or local food and the underlying food choice motives of health, natural content, price, animal welfare, and sensory appeal. Consumers preferring organic over local food put comparatively higher value on the motives of natural content and animal welfare and less on sensory appeal and price. For both groups, however, natural content and animal welfare are the most important motives, followed by sensory appeal, and lastly health and price.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
