MOTIVATION FOR PURCHASING HALAL PRODUCTS: THE INFLUENCE OF RELIGIOSITY, TRUST, AND SATISFACTION

Abstract

Purpose of the study: This study examines the influence of religiosity on the intention to purchase halal products through satisfaction and trust.
 Methodology: The study was conducted through a survey method by distributing questionnaires to respondents using random sampling techniques. Respondents obtained totaled 295 from various backgrounds, gender, age, education, employment, and income. Data analysis was carried out through the SEM-PLS approach, and the tool used was WarpPLS.
 Main Findings: The study results show that religiosity, trust, and satisfaction significantly influence the decision to purchase halal products.
 Applications of this study: This paper will be useful for the manager of the halal product who prefers the factor that influences the usage dimension of human behaviour. The manager of halal product providers in the area of the halal industry will be able to improve the effectiveness of their implementation strategies on the halal industry. This finding can be made by increasing religious attributes that emphasize the importance of halal products as part of religious obligations. Besides, managers of the halal product must ensure that the products they sell meet the halal standards of official organizations. Products that meet halal standards must be guaranteed that they are labeled halal so that consumers are confident in the halal status of the products purchased even in the majority of Muslim countries.
 Novelty/Originality of this study: This research links religiosity, trust, satisfaction, and interest in buying halal products. The study was limited to conducting in Indonesia, the country with the largest number of Muslims worldwide.