Abstract
Modification of the QFD method for determining newspaper characteristics
Highlights
Newspapers are a dynamic medium, and the method of their production has been constantly changing with the development of technology
There is a structured procedure, confirmed in practice, that shows how to use this method in the newspaper industry, or how the customer requirements can be transferred into the critical functional characteristics of a quality newspaper product, leading indirectly to the reorganizing newspaper production, its production processes and sub-processes to the competitive level capable of surviving in the market
In this paper the QFD method is used to link customer requirements with newspaper product properties indirectly affecting the creation of newspaper production
Summary
Newspapers are a dynamic medium, and the method of their production has been constantly changing with the development of technology. QFD-method is a modern method and its tools and principles will, according to the experiences from international practice, meet quality requirements and contribute to quality improvement It is associated with product creation and production process consistent with customer requirements. There is a structured procedure, confirmed in practice, that shows how to use this method in the newspaper industry, or how the customer requirements can be transferred into the critical functional characteristics of a quality newspaper product, leading indirectly to the reorganizing newspaper production, its production processes and sub-processes to the competitive level capable of surviving in the market. In this paper the QFD method is used to link customer requirements with newspaper product properties indirectly affecting the creation of newspaper production. Requests analysis helps to shift the newspaper production from product-oriented to market-oriented
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