Modern Marketing and Logistics Approaches in the Implementation of E-Commerce

Abstract

E-commerce is a very broad topic that has interesting and contemporary components that require thorough study. It is indisputable that internet trade promotes the development of enterprises. Not to the same extent for everyone, but also, depending on the desire to respond quickly to market demands and develop approaches to managing sales through the Internet, marketing and logistics. Taking into account this, in the work the researches and publications of scientists on the preconditions, trends and perspectives of the use of effective marketing tools, logistic management mechanisms that can promote e-commerce development are researched. The authors systematized the main market changes that are projected for their comprehensive understanding by enterprises. Market players should monitor trends, take into account barriers and threats to satisfy all consumers. Today, the speed and quality of logistics, and in particular, the logistics of e-commerce, are becoming an important competitive advantage. The integrated logistic management approaches that promote optimization and efficiency of decisions of production, distribution and sales of enterprise goods, and ensuring the positive characteristics of supply chains are relevant. The study uses a systematic approach to study the basic laws and mechanisms of systems, the variety of internal and external relations. The research is carried out at the empirical level with the selection of facts that reflect the main trends of e-commerce development.