Abstract
The positive emotional impact of a product on the consumers raises their desire to own it. A hybrid framework for emotional user experience package design of educational toys was created. It combines traditional static with new dynamic user experience design. A questionnaire for measuring traditional static user experience was created. Dynamic emotional user experience is measured by new real time data collection technology. It provides dynamic user performance metrics data. By a swarm optimization model optimal values of package design elements providing most positive emotional user experience are determined. This was used for defining user experience recommendations for package design of educational toys and tools. A comparison of dynamic user experience design with traditional static user experience design of packages shows the advantages of this new technology enabling better package design. Further development recommendations for dynamic user experience design of packages are defined.
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