Modeling the intention to accept 3D-printed foods: the role of religious beliefs, food neophobia and food technology neophobia

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Abstract 3D-printed food offers promising solutions for prevailing food industry issues and has attracted growing research interest, particularly regarding consumer acceptance. However, previous studies have failed to determine how consumers’ religious beliefs, food neophobia, and food technology neophobia shape their intention to accept 3D-printed food. This study uses the Theory of Planned Behavior (TPB) to explore how religious beliefs affect consumers’s intentions to accept 3D-printed food, mediated by TPB constructs and moderated by neophobia levels. Data were collected through cross-sectional questionnaires from 306 residents in Malaysia, a country characterized by diverse religious backgrounds, and analyzed using partial least squares structural equation modeling. The results showed that consumers’ attitudes, perceived behavioral control, and subjective norms positively mediated the influence of religious beliefs on intention to accept 3D-printed food. Findings confirm that the intensity of food and food tech neophobia influences whether consumers’ intention to accept 3D-printed food is strengthened, weakened, or unaffected. This study adds to the research on consumer behavior and food technology adoption by understanding the role of religious beliefs and core constructs of TPB as drivers of consumers’ intentions to accept 3D-printed food.

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  • Cite Count Icon 8
  • 10.3390/nu16081162
Breaking Conventional Eating Habits: Perception and Acceptance of 3D-Printed Food among Taiwanese University Students.
  • Apr 13, 2024
  • Nutrients
  • Min-Yen Chang + 2 more

Considering the prevalent strain on environmental resources imparted by existing food systems, prioritizing environmental sustainability is an imperative course of action. Subsequently, the shift towards sustainable production and consumption patterns engenders an escalating demand for environmentally conscious food systems. Thus, 3D-printed food technology surfaces are a promising solution noted for their efficacy in curtailing food waste, bolstering environmental sustainability, and imparting innovative strategies to the food supply chain. Herein, we amalgamate the theory of planned behavior (TPB) framework with several variables, namely 'sensory appeal', 'food neophobia', 'perceived health risk', and 'environmental friendliness' to probe the behavioral intentions of Taiwanese university students' perceptions about 3D-printed food. Employing the snowball sampling method, 370 questionnaires were disseminated, out of which 319, constituting an effective retrieval rate of 86.2%, were deemed valid. Statistical analysis produced intriguing findings. Consumers' inclination to purchase 3D-printed food is substantially determined by their attitudes, subjective norms, sensory appeal, food neophobia, perceived health risks, and environmental friendliness. Contrary to our initial hypothesis, perceived behavioral control did not exhibit a significant impact on consumers' propensity to purchase 3D-printed food. Therefore, businesses should focus on magnifying the sensory appeal of 3D-printed food, coupled with precise nutritional labeling, to bolster consumer interest, enhance acceptance, and augment behavioral intentions. This study sheds light on the potential for the development of 3D-printed food in Taiwan, providing an indispensable reference for future endeavors in Taiwan's 3D-printed food industry.

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Applied theory of planned behavior to explore associated factor of physical activity level among Chinese childhood cancer survivors.
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Low physical activity (PA) levels are common among childhood cancer survivors (CCS) and have a serious negative impact on their physical recovery and long-term health. This study aimed to explore the factors that contribute to low levels of PA from the perspective of children themselves and how these factors affect their PA. In this cross-sectional survey, CCS were recruited by purposive sampling from several children's medical centers nationwide. The online questionnaires, which involved three valid scales (the Godin Leisure-Time Exercise Questionnaire, Theory of Planned Behavior (TPB) construct, and Physical Activity Self-efficacy), were used for data collection from July 2021 to January 2023. The Wilcoxon rank-sum test, Chi-square or Fisher's exact test, and logistic regression analysis were used to analyze the factors associated with PA in CCS. The associations between CCS' PA level and cognitive variables (TPB construct and self-efficacy) were evaluated using path analysis. Among the 1350 eligible participants, ultimately 964 of them submitted valid questionnaires. According to the leisure time index (LSI) scores, 59.34% of Chinese CCS reached the recommendation level of moderate-vigorous physical activity (MVPA) (LSI ≥ 24). Attending school, diagnosis, time since discharge, behavioral intention, and self-efficacy were associated with MVPA levels in CCS. Path analysis showed that intention and self-efficacy exerted a direct effect on CCS' PA, whereas the direct impact of perceived behavioral control on MVPA was not significant. The overall model fit indices of the TPB extended model incorporating self-efficacy showed the model fits the data well (RMSEA = 0.000, CFI = 1.000, NFI = 1.001, and TLI = 1.009). Compared to healthy populations, the level of MVPA participation among Chinese CCS was relatively lower. Improving self-efficacy is essential for increasing participation in CCS' physical activities. The extended TPB model with self-efficacy is appropriate for explaining MVPA participation in CCS. This study highlights the critical need to address low physical activity levels among childhood cancer survivors (CCS), as insufficient engagement in moderate-vigorous physical activity (MVPA) may hinder their recovery and longterm health outcomes. The findings underscore the pivotal role of self-efficacy in promoting MVPA participation, with both direct and indirect effects on activity behaviors. Interventions targeting CCS should prioritize strategies to enhance self-efficacy-such as goal-setting, skill-building, and psychosocial support-to foster sustained engagement in physical activity. Additionally, the validated extended theory of planned behavior (TPB) model provides a framework for designing tailored, survivor-centered programs that address behavioral, social, and environmental barriers. Clinicians and caregivers should adopt multidimensional approaches integrating self-efficacy enhancement, peer/community support, and accessible physical activity opportunities to mitigate long-term health risks and improve quality of life for CCS.

  • Dissertation
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  • 10.25148/etd.fi10022516
Extending the Theory of Planned Behavior in the Exercise Domain: A Study of Community College Students in an Urban Multicultural Setting
  • Dec 22, 2009
  • Marilyn Smith Gordon

The purpose of this study was to assess the intention to exercise among ethnically and racially diverse community college students using the Theory of Planned Behavior (TPB). In addition to identifying the variables associated with motivation or intention of college students to engage in physical activity, this study tested the model of the Theory of Planned Behavior, asking: Does the TPB model explain intention to exercise among a racially/ethnically diverse group of college students? The relevant variables were the TPB constructs (behavioral beliefs, normative beliefs, and control beliefs), which combined to form a measure of intention to exercise. Structural Equation Modeling was used to test the predictive power of the TPB constructs for predicting intention to exercise. Following procedures described by Ajzen (2002), the researcher developed a questionnaire encompassing the external variables of student demographics (age, gender, work status, student status, socio-economic status, access to exercise facilities, and past behavior), major constructs of the TPB, and two questions from the Godin Leisure Time Questionnaire (GLTQ; Godin & Shephard, 1985). Participants were students (N = 255) who enrolled in an on-campus wellness course at an urban community college. The demographic profile of the sample revealed a racially/ethnically diverse study population. The original model that was used to reflect the TPB as developed by Ajzen was not supported by the data analyzed using SEM; however, a revised model that the researcher thought was theoretically a more accurate reflection of the causal relations between the TPB constructs was supported. The GLTQ questions were problematic for some students; those data could not be used in the modeling efforts. The GLTQ measure, however, revealed a significant correlation with intention to exercise (r = .27, p = .001). Post-hoc comparisons revealed significant differences in normative beliefs and attitude toward exercising behavior between Black students and Hispanic students. Compared to Black students, Hispanic students were more likely to (a) perceive “friends” as approving of them being physically active and (b) rate being physically active for 30 minutes per day as “beneficial”. No statistically significant difference was found among groups on overall intention to exercise.

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