Abstract
The influencing factors of consumer shopping behavior play a key role in the later performance of commercial real estate enterprises. On the basis of analyzing the influence factors of customer patronage and the influence factors of commercial complex site selection decision and their relationship, a causal relationship graph and a system dynamic model are established, which can describe the influence of customer preference on commercial complex site selection decision. And introducing customer subjective factors optimize the original pure objective factors site selection decision model. The model is implemented by using the system dynamics modeling tool Vensim. At the same time, the model is verified by using the data of the first-hand investigation. The results show that the calculated data of the model is in good agreement with the actual data. The results show that the system dynamics method can effectively simulate the influence of various factors on the decision-making of the commercial complex. As the forecast of the model, the key indexes of the decision-making of the city commercial complex are discussed, and the measures to be taken are put forward, which can provide reference for the decision-making of the location.
Highlights
With the development of social economy and the increasing income of urban residents, consumer’s consumption demand is gradually becoming rich and diversified
More and more preference is given to the large commercial complex, which integrates commerce, hotel, culture and entertainment, catering, and office. is demand strongly promotes the rapid development of commercial complex
Factors of consumer subjective that influence the location of commercial complex are rarely considered. erefore, this paper from the perspective of consumer preference decision is of more practical significance
Summary
With the development of social economy and the increasing income of urban residents, consumer’s consumption demand is gradually becoming rich and diversified. After the commercial complex site selection, construction and start of business, the location, Scientific Programming transportation convenience, the level of regional economic development, natural resource conditions and operational level, and other factors will have a major impact on the consumer’s willingness. Most of the research methods of domestic and foreign scholars on the site selection of commercial complexes are based on objective factors, such as location, population distribution, business circle, and traffic conditions, while few subjective studies are conducted on consumers’ intention of patronage and behavioral differences. Rough the analysis and identification of the main factors influencing the consumer patronage intentions to guide commercial complex site selection, site selection in decision-making phase will increase the consumer patronage intentions to maximize market share factors, which were fully considered. Erefore, based on the analysis of the influence factors and their relationship between the decision-making system and the decision-making system of the commercial complex, this paper considers the decision-making system as a whole according to the rational behavior theory and the planning behavior theory and establishes a system dynamic model, which can describe the influence of the decision-making of the commercial complex, and verifies the validity of the model through simulation
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