Abstract
In this chapter, results obtained from a longitudinal study on Social Media (SM) use are reported. Previous studies have mostly carried out contextualized research and not a lot of it has been done in Kenya and especially with the emerging mobile application SM platforms. The key objective of the study was to understand the general aspects of emerging SM platforms with a view of mapping out study areas going forward. The study used mixed method approach for an extended period. To effectively carry out the study, seven themes were identified through a preliminary study and literature review. A summary of the results show that mobile app SM platforms are gaining popularity among users. SM uses are majorly socialization, but other uses such as political campaigns, fundraising, and religious uses are taking root. SM groups are dominating; even though SM is reach in functionality, users expect more. There exist various challenges associated with social media use and SM study methodological challenges. Finally, the study established seven key themes which can frame SM studies.
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