Abstract
Using mobile tablet technology, this study compared menu selections by millennial-age respondents to test the effects of five different menu nutrition labeling formats for attractiveness, perceived influence, and actual influence on the students’ food choices. Labeling formats presented on an iPad involved combinations of numeric caloric values, traffic-light color coding, and percentage of daily intake presented as a graphic summary. Each participant was asked to select four courses from a fine-dining restaurant menu, and each was shown one of the five nutrition labeling formats (or no information at all). Although there was no significant difference in the calorie count for the six groups, the labeling format with traffic-light color coding combined with a graphic summary of the meal’s calorie count (compared with the daily recommended intake) received the highest attractiveness ranking. This attractive graphic format also showed a significant positive correlation to its perceived influence on food choices. Overall, participants in all labeling groups indicated a strong support for inclusion of nutrition information on restaurant menus using mobile tablet technology.
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