Abstract
ABSTRACTFindings indicate that, regardless of the flexibility and cost saving advantages of no-contract mobile phone service plans for customers, a majority of younger customers in the United States continue to patronize contract-based plans. Conversely, the data show that older customers tend to appreciate the flexibility and financial savings that come with buying no-contract plans. Also, the study finds that the customer's decision to finance the cost of a mobile device with the provider is independent of the customer's age. The article discusses theoretical and practical implications.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
