Abstract
Penajam Paser Utara (PPU) Region in East Kalimantan was assigned as one of Minapolitan area in Indonesia focusing on aquaculture based on Indonesia Ministry of Maritime Affairs and Fisheries Decision Number 35 in 2013. Unfortunately, it is shown from PPU region statistics data that decreasing fisheries production in PPU region was occur especially for land fisheries from 2013 until 2015. The aim of this study is to formulate development strategies of Minapolitan in PPU Region by the Blue Economy concept. Several variables such as fisheries and aquaculture aspects, processing and marketing, incomes and workers, also sustainability and economic paradigm is evaluated in this study. Firstly it needs to identify the potential of character and problem by reviewing Minapolitan area in PPU Region with descriptive comparative analysis. Secondly, the fruitfulness of Minapolitan activity in PPU Region impact factors was identified by using internal and external factor (IFAS and EFAS) analysis. Then some of strategic considerations was formulated by using the successful development indicator in Minapolitan area that associate to the Blue Economy concept with SWOT analysis. The result of IFAS analysis show the highest score of strength that is production and commodity productivity. Contrarily, the income level factor is become the highest score at weakness. Then, the EFAS analysis declare that marketing system is the highest factor in opportunity. The position of SWOT quadrant indicate that the Minapolitan area of PPU region is in quadrant I /or first quadrant which means progressive. Therefore, the Minapolitan in PPU have a great chance to increase the cultivation optimally. The results of SWOT matrix is to increase its product and productivity by upgrading the quality and quantity production facilities, raising the control of production activites and also increasing the supervision of processing business with sustainable management business principle.
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