Abstract
This article examines the congruences and incongruences between imperial and military masculinities in brochures and images that were deployed in a recruitment drive to the Coloniale in inter-war France. It argues that changes in imperial objectives and thence iconography following World War I forced a shift away from traditional militaristic imagery in recruitment, giving place to a sanitized and domesticated portrait both of empire, and of military roles and identities therein.
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