Abstract
IZVESTIA JOURNAL OF THE UNION OF SCIENTISTS - VARNA 52 ECONOMIC SCIENCES SERIES, vol.12 №2 2023 Methodology for Digitization of Companies in Hospitality and Tourism Assoc.Prof. Silvena Yordanova Varna University of Management, Varna, Bulgaria silvena_dencheva@abv.bg Abstract The key to reaching and successfully courting and attracting the consumer, the tourist, is digitization. It is the means not only to find the potential customer, a tourist, but also to grab his attention, win him over and keep him as our loyal guest, a tourist over time. For this purpose, organizations in the field of tourism and hospitality need to be flexible and innovative regarding the information content they provide. In this sense, it is unacceptable for the hotel to have, for example, a static website or not to have possible ways of presenting information through the use of digital technologies, for example a virtual walk, which gives an initial idea and influences the tourists’ perceptions by creating certain expectations.
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