Abstract
We live in a hyper-informed society that is constantly being fed with information stimuli. That information may not be correct, and society may be vulnerable to it. We present a methodological proposal with a mixed approach that allows the learning of the characteristics and weaknesses of news consumers in the face of disinformation. Said methodology moves away from the traditional model, and with it a new, much more complete and complex way of conducting discussion groups is carried out. The qualitative approach is carried out through the creation of an online community in which subjects are encouraged to participate in different activities and tests. On the other hand, in order to obtain quantitative data, a quasi-experimental survey where respondents are exposed to various stimuli created ad hoc, which seeks to measure the interest and credibility of different news items through an orthogonal design, is carried out. The use of this methodology will allow for an expansive and intensive approach to the knowledge of societal vulnerability factors, and with the subsequent results, a solid basis of disinformation can be established, which will allow for the development of a series of strategies to combat disinformation.
Highlights
That information may not be correct, and society may be vulnerable to it
One of the topics that is arousing most interest in the scientific community is the analysis of disinformation and fake news in its broad spectrum, from its production to the effects it produces on citizens
The concept of vulnerability in this context can be understood as the weakness of consumers to identify manipulation by the media in sharing false or incorrect information
Summary
That information may not be correct, and society may be vulnerable to it. We present a methodological proposal with a mixed approach that allows the learning of the characteristics and weaknesses of news consumers in the face of disinformation. In order to obtain quantitative data, a quasi-experimental survey where respondents are exposed to various stimuli created ad hoc, which seeks to measure the interest and credibility of different news items through an orthogonal design, is carried out. The use of this methodology will allow for an expansive and intensive approach to the knowledge of societal vulnerability factors, and with the subsequent results, a solid basis of disinformation can be established, which will allow for the development of a series of strategies to combat disinformation. As Wimmer and Dominick explain [4], these techniques prevent us from getting to know the individual in his or her different facets, such as his or her values, feelings and emotions publications9040044
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