Abstract
The objective of this paper is analysis of the prevalent strategies and tactics of evaluation used in the literary discourse. Evaluation is regarded as a cognitive-communicative phenomenon. It is viewed as the essential part of human comprehension and reflection of the outer reality. The pragmatic aspect of strategies and tactics is considered as the major means of expressing the author’s intention and the goal. All evaluation strategies and tactics used in the literary discourse are divided into two groups: semantic and pragmatic. The semantic strategies consist of the persuasion strategy and the discrediting strategy, and the pragmatic ones contain the emotive-tuning strategies and the self-presentation strategy. The results achieved confirm the idea that strategies and tactics of evaluation must undergo profound and detailed analysis in order to reveal the complex process of communication in the literary discourse.
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