Abstract
The major challenges confronting humanity are systemic in nature: climate change, pollution, poverty, and inequality. Entrepreneurship fails to tackle these challenges, and ‘creative destruction’ is mostly just leading to the destruction of the natural world that we inhabit. The present economic, financial, and productive systems can and should be transformed to lead and power a shift towards sustainability. If we are to reverse the course of destruction that current capitalist systems are creating, we need to introduce more of a systems perspective into entrepreneurial education. This article addresses how merging systems thinking and entrepreneurship can be used to nudge students towards sustainability. Through a single case study, we argue that a practice-based pedagogy that combines perspectives from entrepreneurship and systems thinking can be used as a catalyst to bring about local changes in business models by making the business case go beyond the individual organization and seeing entrepreneurship as being about creating more sustainable business systems.
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