Abstract
You have to hand it to the folks at the Environmental Defense Fund. They sure know how to demonize the opposition. These days, being linked to Big Tobacco is just about any industry’s worst public relations nightmare. But that’s just the position into which EDF is trying to put the chemical industry. EDF and Safer Chemicals, Healthy Families (SCHF) have created “Joe Chemical,” a lineal descendant of Joe Camel, the cartoon character R. J. Reynolds used to market its Camel-brand cigarettes. Is it fair? Probably not. Effective? You bet. EDF’s linkage of the tobacco and chemical industries stems from a four-part series, “Playing with Fire,” that appeared in early May in the Chicago Tribune on flame-retardant chemicals. The gist of the very long series is that flame retardants are toxic and don’t work. The series argues that the chemicals are only incorporated into consumer products because tobacco companies did not ...
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