Abstract
Popular media, including films, television, comics, videogames, and books, are an increasingly important aspect of contemporary tourism. This is especially the case in Scotland, where popular culture led to the development of Scotland’s tourism industry. In this article, we will describe the phenomenon of media-related tourism in Scotland with respect to three selected case studies within Scotland: First, Glenfinnan Viaduct, made famous by the Harry Potter film series; Second, Doune Castle, used as a set for Monty Python, Game of Thrones and more recently, Outlander; Third, Abbotsford, home of Sir Walter Scott, a classical novelist now celebrating his 250th Birthday Anniversary. In examining these case studies, the article will consider how sustainable media tourism is. This approached is from the lens of media tourism and its impact on rural communities, concerns over local infrastructure, wider understandings of media tourism as a growing sub-sector, and the sustainability of the wider Scottish tourism industry in relation to the coronavirus pandemic.
Highlights
Popular media, such as films, novels, comic books, and television series, has long been an impetus for travel to destinations related to a media text [1]
We will describe the phenomenon of media tourism with respect to three selected case studies within Scotland: the Glenfinnan Viaduct, made famous by the Harry Potter film series; Doune Castle, used as a set for Monty Python, Game of Thrones and more recently, Outlander and Abbotsford, home of Sir Walter Scott, a classical novelist who is considered the father of Scottish tourism
Our case study examines the impact of Covid-19 on rural communities, which typically experience high volumes of media tourists each year considering the outbreak of Coronavirus
Summary
Popular media, such as films, novels, comic books, and television series, has long been an impetus for travel to destinations related to a media text [1]. We will describe the phenomenon of media tourism with respect to three selected case studies within Scotland: the Glenfinnan Viaduct, made famous by the Harry Potter film series; Doune Castle, used as a set for Monty Python, Game of Thrones and more recently, Outlander and Abbotsford, home of Sir Walter Scott, a classical novelist who is considered the father of Scottish tourism. In exploring these case studies, this article illustrates how media tourism is an enduring form of cultural tourism that has evolved with the introduction of new media formats. We examine this phenomenon as it relates to conflicts within rural communities, concerns over local infrastructure, a wider understanding of media tourism as a growing sub-sector, and lastly, considering the sustainability of the wider
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