Abstract
The author analyzes a handbook for students in the directions of “Journalism”, “Linguistics” and related humanities. The text of the handbook consists of three chapters, provided with representative illustrative material, as well as media texts from modern English-language media analyzed with a set of adequate techniques proposed by the authors. The linguo-didactic potential of the textbook resides in the possibility of using its materials in different courses connected with the problems of the language ecology, including extrapolation of linguo-ecological principles to the structural and semantic organization of media texts represented in various communicative spheres, conditions, situations.
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