Abstract
ABSTRACT Developing and implementing an integrated field media relations strategy during an oil spill is critical to the success of an overall response effort. A company's crisis media relations plan should address all of the issues associated with communicating with the media during an oil spill incident. The plan should place particular emphasis on how one will coordinate the media strategy with one's field, the regional and corporate staff, and the public information officers from all of the involved regulatory agencies. If the effort is coordinated, everyone can respond quickly with the facts that the media want to know and speak with one voice.
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