Abstract
In this article, the author seeks to understand how any information society generates clusters of information that act to secure and reinforce ecologies of consumption for media conglomerates and its circle of consumers. Empirical case studies would show that news information may not be based in the larger realities of all the players involved. Societies may be described in such situations as desiring their ends by means of segmented branching, but more empirically, by imperatives of survival and growth. Pseudology comprise the only sustaining principle of discourse for such a world immersed and fragmented by its local interests and their recognizable patterns of behavior as they are retrospectively conditioned by media.
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