Media Imperialism: A Postmodern Analysis

Abstract

This paper aims to build an understanding of postmodern phenomena, that what exactly it means and how it relates to media in general and media imperialism in particular. The claim of modernists that we, the masses are so immersed in the mediatized lifestyle that we have blurred the lines between reality and media is discussed thoroughly that how the distinction has almost disappeared. This study explores how human beings have lost the sense of reality and have started to believe that media reality is the actual reality. It is also worth explaining how it has historical roots, from modern to postmodern era, in which the idea of representation got remixed with intertextual references. This piece of writing also establishes the work of distinguished postmodernists like Lyotard, Derirda, Foucault, Barthes, Edward Said, Boyd Barret and Bandrillad. The article elucidates the vital role played by media to reshape our personal and social lives, and most importantly, our conceptions of reality. It investigates the question that is it really truth that our lives have been dominated and influenced by the consumption of images, where notions of objectivity and empiricism have been disappeared since long while forgetting the true essence of real world? And whether there exists a wish to return to reality or not?