Media Fusion and Narrative Transformation from the Perspective of Microecology

Abstract

The advent of the era of media convergence has given rise to the transformation from linear to non-linear, from unidirectional to multi-directional, and from full time and space to fragmentation. Under the background of the rapid development of information technology, media integration, and narrative transformation promote each other and play an important role in solving social reality problems and disseminating cultural information. So this paper will start from the perspective of micro ecology, through the analysis of media fusion ecological narrative transformation, explore the media narrative in the information environment, value orientation and audience experience, and think in the new era about the spread of information narrative facing the new media, traditional media, and the relationship between the audience reconstruction, and the new technology, new perspective and new audience interaction that also jointly promote the spread of information and narrative in a more open and diverse direction.