Abstract
Abstract In this entry the epistemological and ontological assumptions of critical audience studies are explained first. Then the appropriate research designs are identified and described, in particular ethnography, audienceâcumâcontent analysis, and participatory action research. In the next step the discussion focuses on methods for data collection that follow from the tenets of critical audience studies and âbelongâ to the respective research design. A distinction between nonobtrusive and obtrusive methods is made, claiming that the former are practically and ethically problematic. Obtrusive methods, on the other hand, are more common and involve long interviews, focus groups, and creative methods like photovoice or video diaries. It is argued that data analysis in critical audience studies is fragmented and underdeveloped, but that strategies for quality controlâincluding triangulation, comparison, peer debriefing, exceptionalism, and member feedbackâwork together to produce trustworthy and plausible results.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.