Abstract
The publishing media industry faces many challenges such as outdated innovation mechanisms, strict information control, low quality of content creation, unfair distribution of content, and poor management of content rights, etc. Media decentralized autonomous organization (DAO), a blockchain-based media organization, offers innovative solutions to these problems through its decentralized nature, new organizational form, and governance. This paper compares the differences between the traditional publishing media industry and media DAOs, discusses the changes that media DAOs have brought to the publishing media industry, and explores future trends and challenges in the publishing media industry. The goal is to guide the publishing media industry to break away from stereotypical thinking and further explore the room for development.
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