Abstract
AbstractMany public health interventions are controversial or potentially controversial. The way the media handle such issues can strongly influence public and policy maker attitudes towards them and effective media advocacy can be a powerful way of taking forward public health initiatives. After reading this chapter you should have a better understanding of how the media deal with public health issues, how the way in which an issue is framed influences whether and how it leads to changes in policy, and what you can do when a public health issue is framed in an adverse or harmful way.
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