Measuring the satisfaction gap in Management Education: A roadmap for achieving excellence

Abstract

This study aims to develop a deeper understanding of the management education in India and to uncover the constructs/factors that underlie the desired expectations to reveal the underlying satisfaction and the benefits that students look for. This paper focuses on identifying and evaluating techniques used to take on the challenges of quality improvement in management education. A questionnaire consisting of 43 items was developed to measure the constructs and its dimensions. The purpose of this work is to examine the performance of eight alternative measures of service quality of management education in India. The dimensions are as follows: Tangible aspects (5 items), Reliability (5 items), Competence (5 items), Industry Institute interaction (6 items), Course structure (6 items), Internship output (6 items), Employability (5 items) and Inculcation of Entrepreneurial spirit (5 items). The first draft of the questionnaire was subject to a pilot testing through a focus group and an expert evaluation. Data were gathered from 425 MBA students' effective sample from various institutes (mix of public, private and autonomous offering PGDM) located in Lucknow, North India. Structural equation modeling was used to test the management education service quality. Confirmatory factor analysis with partial disaggregation was performed on the eight dimensions of management education quality.